Levi’s and Ganni launch new collection in a campaign featuring America’s famous Youtuber Emma Chamberlain and friends.
Inspired by our newfound love for gardening, Levi’s® x GANNI is back for late Summer 2022 with a collection inspired by Mother Nature. Made with at least 55% certified organic cotton and natural dyes—from real plants and minerals, using water-saving techniques—the eight-piece collection features muted hues and easy silhouettes that are at home in the garden and the city—from Copenhagen to San Francisco and beyond. Offered in an extended size range, this collection celebrates inclusivity and more responsible practices through a unique Levi’s® x GANNI lens.
The Levi’s® x GANNI “Grow Up” campaign features Emma Chamberlain and friends frolicking through a lush vegetable garden on a surprise-and-delight journey, relishing in their love for nature and their exceptional gardening skills.
“GANNI and Levi’s are such natural partners. We love the optimism, irreverence, and approachability that GANNI infuses in their designs—and our shared commitment to sustainability, which is front and center in our latest feel-good collaboration. The collection is full of easy-to-wear instant classics that are as cool as they are comfortable.”
— Karyn Hillman, Levi’s® Chief Product Officer
“I can’t believe this is our third collaboration with Levi’s, it’s such a testament to the power of working together! We have been aligned on our visions from the very beginning and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and GANNI elements and I love the humor-infused campaign.”
— Ditte Reffstrup, GANNI, Creative Director
Launching globally on August 18, 2022, the collection is available exclusively at the Dubai Mall Levi’s® store, the Levi’s® x GANNI collection includes the following: