Die -hard BTS fans line up to shop for more than 400 products
The much-anticipated pop-up store opened its door to crazy fans who queued up as early as 8am to shop for their favourite merchandise. The Dubai showcase will only be available in one location at BurJuman Mall and will run for a limited time only. Located on level 1 of BurJuman Mall, one of the pioneer malls in the country, fans are expected to bring home merchandise from numerous BTS collections from their hit songs Black Swan, ON, Butter, Dynamite and more. There is also a special space for the IN THE SOOP collection.
BTS has become a household name thanks to their iconic feat in the K-pop industry and its ever growing following. They established their name worldwide through music. Now, it’s time for UAE ARMYs to get hyped as a new BTS concept store is popping up for the first time ever in the Middle East at BurJuman Mall.
The BTS POP-UP: SPACE OF BTS, a limited time pop-up store is run by HYBE (previously known as Big HIt Entertainment). The store aims to bring exclusive merchandise and superb fan experience worldwide through an experiential space complex where fans can enjoy BTS-themed photo zones and merchandise.
HYBE IPX established the ‘BTS POP-UP: HOUSE OF BTS’ in October 2019 and BTS POP-UP: MAP OF THE SOUL in 2020. With numerous successful pop-up stores around the globe, they also created the SPACE OF BTS, which has been loved by international fans as well. SPACE OF BTS witnessed huge success across Southeast Asia as huge anticipation online brought long queues and high levels of returning customers to the pop-ups.
Over 400 product categories with some exclusive pop-up store only merchandise ranging from apparels, accessories, figures and a lot more are up for grabs. New products are scheduled to be released every two weeks for patrons to anticipate. The pop-up store also features iconic BTS-themed photo zones so that customers will enjoy an immersive experience of SPACE OF BTS.
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