Wrap up Ramadan in style through REDTAG’s Eid Collection

REDTAG launches a specialized collection for the entire family to celebrate Eid’s pomp and splendour.

Eid al-Fitr, which marks the completion of Ramadan, connotes celebrations. In fact, it enjoys monikers such as the “Festival of Sweet” or “Sweet Eid”, for it endorses indulgences — contrary to the abstinence and self-discipline of the preceding days. Worshippers, for their part, have a deep-seated satisfaction akin to the completion of an important goal. Therefore, throughout recorded history, Eid al-Fitr has been characterized by generosity, hospitality, and dressing up!

As a homegrown fashion brand well-aligned with Middle Eastern culture and its evolution, REDTAG deeply understands the clothing imperative of Eid al-Fitr. As is customary for the brand every year, it has launched a specialized collection bearing in mind the expectations of the entire family and Eid’s pomp and splendour. Characterizing REDTAG’s “value-fashion” emphasis, the Eid Collection boasts high-quality festive apparel at mouth-watering prices — part of its larger ‘New Lower Prices’ initiative. 


The below-100-SAR burgundy dress for women is REDTAG’s way of communicating its value-fashion competency. That attribute extends to several dresses, some in abstract prints, turtle necks, soothing creams, puffed sleeves, and tiered cuts. If you seek more panache, long belted dresses in black-and-white stripes and wrapped ones with hints of gold and beige jacquard warrant attention, just as pleated georgette dresses in dusty pink with front laces and shimmery crimson red do.


Eid Collection brings refreshing outfits for men in sage green and tangerine colours. Categorized under different age groups, the collection encompasses oxford shirts with a clean finish, lapel and mandarin collars that pander to specific choices, and prints like paisley that complement the cheeriness of Eid. By and large, men’s apparel exudes an unmistakable sense of class that Eid’s joyous congregations call for. That sartorial finesse is equally evident in women’s apparel, along with some glitter and glam.


The festive spirit is embodied by kidswear, which includes curated sets of elegant short- and long-sleeved shirts and sporty belted beige shorts or grey pull-on pants, as well as t-shirts with eye-catching gold-on-black prints for boys. REDTAG has excelled in giving kidswear for girls a fashionable touch, exemplified by a solid white blouse and matching jacquard shorts, a lace-mesh dress in baby pink, and a white tiered schiffli dress that is effortlessly ladylike.

Such aesthetics, REDTAG asserts, do not betray functionality. Accordingly, the Eid Collection holds year-round utility, providing comfort and confidence for every outing. Therein lies REDTAG’s dynamic idea of “value” — an amalgam of superior quality, demonstrable affordability, and an unapologetic sense of fashion. In its Eid Collection, that value shows, beckoning you to get them and wrap up Ramadan on a high note. 

For more information and to browse REDTAG’s new Eid Collection, please visit https://redtagfashion.com/


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 225 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Retailer Award for Excellence in Children’s Wear’ 2022. 

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