So Brand Buzz is back with another question most marketers have. Is Email Marketing still a thing? Alright, let’s dive into the thrilling world of email marketing with some real-life examples of how brands have made it work and a snazzy idea to kick up those open rates.
Email Marketing has being around for so long that many of us marketers if it is a thing of the past. With 1000s of promotional emails sent out daily, is it still effective. However for us , It is both a yes and a no. Generic Emails are indeed a thing of the past. You want your audience to engage you need strategy.
Imagine you’re Netflix. You’ve got millions of subscribers, and you want them to stay engaged. What do you do? Well, Netflix doesn’t just send you a generic “Hey, we’ve got new stuff” email. They’re smarter than that. They use personalization like a pro. They analyze your watch history and then shoot you an email like, “Hey, we noticed you loved ‘Stranger Things.’ Well, guess what’s coming up?” It’s like they read your mind! And that’s why you open their emails.
Now, let’s talk about interactive emails. Take a look at Sephora, the beauty giant. They’re all about showcasing their products in the most tantalizing way. Instead of just listing their latest makeup arrivals, they send out emails with a jaw-dropping product carousel. You can scroll through lipsticks, eyeshadows, and blushes without leaving your inbox. It’s like a mini makeup shopping spree in your email! Sephora knows that visuals sell, and they nail it every time.
But Sephora isn’t the only one using interactivity. Remember that time you received an email from Domino’s Pizza with a countdown timer? It was ticking down, urging you to order a mouthwatering pizza before the deal vanished. You panicked a bit, didn’t you? That’s the magic of a good countdown timer. Domino’s knows how to create urgency, and it works like a charm.
Now, let’s talk about engagement. Spotify, the music streaming giant, is a master at keeping their users hooked. They send out personalized playlists, but they don’t stop there. They also add an interactive twist by including a quiz. “What’s your summer jam?” they ask. You answer a few questions, and bam! They curate a playlist tailored just for you. It’s like having your personal DJ.
And if you want to talk about fun, look no further than Starbucks. They once sent out an email with a mini-game. You had to click on a falling snowflake to reveal a special offer. It was like a digital scratch-off card. Interactive and entertaining, it got everyone clicking.
So, there you have it. Email marketing isn’t just a “heck yeah,” it’s a “heck yeah with a side of awesome sauce,” as demonstrated by Netflix, Sephora, Domino’s, Spotify, and Starbucks. These brands know that email marketing is alive and kicking, especially when you add a dash of interactivity and personalization. So, go ahead, get inspired, and let your creativity shine in your next email campaign
About the writer-
Jayani Samarakkody is a skilled Marketing Manager with extensive experience in Dubai’s PR and Advertising industry. With expertise in branding, PR, and marketing communications, Jayani excels in navigating the digital age’s challenges, helping businesses communicate effectively and safeguard their reputations. Her knowledge of brand management, social media, PR strategy, and crisis management offers a fresh perspective in today’s ever-changing business landscape.