Beauty Ethic: Region’s  Sustainable & Natural Online Beauty Platform

Natural, vegan and cruelty-free global and homegrown cosmetics and skincare brands join the freshest destination for online beauty and wellness shopping.

Say hello to Beauty Ethic, a brand new e-commerce platform offering sustainable, natural, vegan and cruelty-free products to customers across the GCC. With a curated assortment of the best global, regional and home-grown brands, Beauty Ethic has created an elevated shopping experience for the Middle Eastern beauty and skincare lover, to buy and try their soon to be favourite products online.

Presenting  brands and products that raise the ethical  standards and share their commitment to people and the environment, Beauty Ethic seeks to help users become their best selves and discover new solutions and products within  the sustainable   beauty industry. The platform features an advice-led d   web experience with targeted  beauty solutions  for varied skin types and concerns. Beauty Ethic carries brands exclusively available to them, alongside coveted international brands for both men and women.

Brands exclusive to  Beauty Ethic include:


Actor Emma Watsons’s favourite brand, Évolué is a unisex, natural  skincare brand formulated with the most luxurious ingredients sourced from around the world. Perfect for those that want to slow down aging, Emma swears by the Évolué Gentle Cleanser, Firming Toner and Resurfacing Grains for exfoliating.

Évolué Firming Toner AED 149 
Évolué Gentle Cleanser AED 169 

Évolué Resurfacing Grains AED188


URANG is a K-beauty and wellness brand with values rooted in honesty and consciousness. Founder, Jina Lee, a mother and holistic aromatherapist, created this skincare line with high-quality natural, organic ingredients, safe for the whole family. 

Urang Vitamin Oil Serum AED243Urang Calming Lavender Room Spray AED74Urang Clarifying Blue Mask AED 173


A female empowerment makeup brand, REALHER is all about expressing your individuality. With a meaningful affirmation, each piece is intended to enhance inner and outer beauty and motivate your own personal journey. 

RealHer Foundation AED142RealHer Eyeshadow Palette AED110RealHer Lipstick AED71

Happy Beard

Italian men’s grooming brand, Happy Beard carries  beard products that help you style and maintain the growth of a healthy, beautiful and soft beard. With three different ranges suited to every kind of personality, Happy Beard has products curated for cleansing, conditioning, softening and styling.

Happy Beard Sweetwood Beard Shampoo AED51Happy Beard Wildocean Beard Oil AED79Happy Beard Spicytonka Beard Balm AED60

Lue by Jean Seo

Lue by Jean Seo is an American cult beauty brand known for making premium organic skincare available to all. Perfect for combination/ oily/ acne skin types, this is a unisex brand ideal for people with sensitive skin suffering from irritations, allergies or surgeries.

Lue Balance Hydrating Serum AED59Lue Cleanse Honey Wash AED79Lue Skin Solution Set AED137

The Beauty Ethic  online platform is easy to navigate, with a clear and clutter-free interface for an efficient and informative user experience. Offering the highest quality products and services, Beauty Ethic  provides  safe and timely  delivery while remaining entirely committed to sustainability and their responsibility towards the environment and community.

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