Brand visibility, back in the day, meant throwing up billboards and running catchy TV ads. It was pretty straightforward. But fast forward two decades, and the game has shifted dramatically, mainly because we – the consumers – have transformed the rules.
Today, understanding your ideal customer’s buying journey is like having a treasure map. To get your brand noticed at the right time and in the right place, you need to navigate this new landscape.
SEO and the Art of Google
Search Engine Optimization (SEO) is like the secret sauce behind brand visibility in the digital age. It’s all about ensuring that when someone types in a question or a product, your brand pops up.
Is TV Advertising Still Kicking?
You might be wondering if TV advertising has gone the way of the dinosaurs. Not quite. Look at Coca-Cola, for instance. They still invest heavily in TV ads, like their iconic holiday commercials. TV isn’t dead; it’s just evolving. But now, it’s about being on the right channels and at the right times to capture those eyeballs.
Instagram, Twitter, and Social Listening
In an age where everyone’s scrolling through Instagram, Twitter, and more, social media is a goldmine for brand visibility. Take Nike, for instance. They’ve mastered the art of creating viral campaigns and using social listening tools to tap into what their audience is buzzing about. It’s not just about posting cool pics; it’s about actively engaging with your customers and being part of their conversations.
Mastering the Art of Storytelling
We all love a good story. Brands like Apple understand that well. They’ve turned their product launches into cinematic events, creating a powerful narrative around their brand. When you buy an iPhone, you’re not just getting a phone; you’re getting a piece of a revolutionary story.
3 Game-Changing Tips for Fresh Brands
If you’re a new brand, navigating this ever-evolving digital landscape can be intimidating. Here are three game-changing tips to set you on the right path:
Find Your Unique Flavor: Look at Red Bull – they’re not just selling energy drinks; they’re selling adventure and excitement. Figure out what sets you apart and make that your brand’s calling card.
Embrace the Digital World: If you’re not online, you’re invisible. Set up a website, conquer social media, and consider e-commerce. Look at how Dollar Shave Club started with a viral video – that’s digital marketing gold.
Never Stop Learning: The digital world changes faster than you can say “Google.” Stay ahead of the game by learning about the latest tech and trends. Starbucks, for instance, is always adapting and innovating, from mobile payments to app orders.
In a nutshell, the evolution of brand visibility is an epic journey. From the art of SEO to the power of captivating TV ads, from ruling the social media scene to telling a brand’s story, the path to brand visibility is ever-changing. And for new brands eager to make a splash, it’s a journey worth embarking upon – fueled by creativity, adaptability, and a keen understanding of the ever-shifting landscape.
About the writer-
Jayani Samarakkody B.A., a Public Relations expert with extensive experience in Dubai’s PR and Advertising industry. With a passion for communication and crisis management, Jayani has helped businesses navigate the challenges of the digital age, enabling them to communicate effectively with their stakeholders and protect their reputations. Drawing on her knowledge of social media, PR strategy, and crisis management, Jayani brings a fresh perspective to the complex challenges faced by companies in today’s fast-paced and ever-changing world.