Readers spoilt for choice with discounts up to 80 percent on over a million books.

What – Big Bad Wolf Book Sale

When- 14th to 24th April’2022.

Where- Sound Stages, Dubai Studio City

Time-   11AM to 2 AM

What to expect- Discounts of 50 to 80 percent on more than 1 million books.

With over 1 million books, the World’s Biggest Book Sale is set to open this week at Dubai Studio City – in the Month of Good. The third edition of the 11-day Book Sale opens its doors on 14th April 2022 offering amazing books with discounts ranging from 50% to 80% off the recommended retail price. Entry is absolutely FREE and the Sale is open to the public daily from 10:00 a.m. to 2:00 a.m. allowing book fans and bookworms 16 hours of glorious book shopping experience that is not to be missed!

Whatever a reader’s passion, they will find it at the Big Bad Wolf Book Sale Dubai 2022 – from bestseller titles, novels, science fiction, romance, literature and graphic novels to business books, self-help, architecture books, cookbooks, and many more. The Book Sale will also delight younger readers with its spectrum of children’s books, featuring storybooks, activity books, board books, coloring books, picture books and featured interactive books. Steeply discounted prices will keep mum and dad happy, too.

This year, the Big Bad Wolf Book Sale Dubai 2022 will have a dedicated section highlighting local Arabic writers and publishers, positioning the UAE as a global creative capital and contributing to building the national creative economy. It reinforces the values of the National Plan for Reading, a 10-year national strategy that seeks to foster reading as a daily habit and to make it a lifestyle in the UAE by 2026.

Also present to share the excitement and unveil what’s in store at the upcoming Sale were Big Bad Wolf Books Co-Founders, Jacqueline Ng and Andrew Yap who were delighted and humbled to be back in Dubai after a two-year hiatus.

The Big Bad Wolf Sale comes at an opportune time during the Holy Month of Ramadan and works to ensure that people around the world have access to the wealth of knowledge, experiences, and adventures captured in books. The Big Bad Wolf Book Sale’s returning to our Sound Stages in Dubai Studio City is always a splendid match, not only because it can easily accommodate the size and scale of the event, but we share a common appreciation for culture and the power of stories.”

The first time the Big Bad Wolf Book Sale was held in Dubai was in 2018 and is returning for the third time. Taking the World’s Biggest Book Sale global and touring 34 cities in 13 countries, the Co-Founder of Big Bad Wolf Books, Jacqueline Ng said: “We launched Big Bad Wolf Books in 2009 to build a new generation of readers and increase English literacy worldwide. In over a decade, our event has expanded its footprint globally and our Dubai chapter is one of the most successful editions as evidenced by its huge following and popularity, as well as a constantly growing and expanding audience. Coinciding with the Month of Good, we want to welcome everyone in Dubai to come to the Sale and shop to their hearts content and perhaps also buy a book or two as gifts for their loved ones or friends as a part of celebrating the Holy Month of Ramadan”.


The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess’ founders, Andrew Yap and Jacqueline Ng. In the founders’ words, the primary mission is to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to EVERYONE. Known as the World’s Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them. We believe that the more knowledge that one gains, the better equipped a person is to meet the exacting demands of today’s competitive world. Since its inception, the Big Bad Wolf Book Sale has evolved tremendously, going global and touring 34 cities in 13 countries, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Taiwan, United Arab Emirates, including Malaysia.

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