Founded by a team of six like-minded entrepreneurs, Brand Studio Lifestyle Pvt. Ltd. has emerged as one of India’s most agile and fast-growing fashion houses—home to popular brands like Highlander, Tokyo Talkies.
After making a strong mark in India’s fashion landscape, BRAND STUDIO LIFESTYLE is now entering the Middle East market through a strategic collaboration with Rapheal Lifestyle. As part of this expansion, the company is set to launch three mega stores on a single day—July 30, 2025 in the UAE. The stores at Sahara Centre and Mega Mall in Sharjah and BurJuman mall in Dubai will be inaugurated by Sanju Samson, cricketer and brand ambassador of Rapheal Lifestyle. These exciting flagship stores aim to attract fashion-forward consumers and industry stakeholders alike, offering a vibrant new take on affordable, on-trend youth fashion in the Gulf
This international launch follows BRAND STUDIO LIFESTYLE’s impressive offline growth in India. In just nine months of operations, the company has opened 37 stores across the country and is on track to reach 75 stores by March 2026 Pan India.
The collaboration with Rapheal Lifestyle goes beyond retail presence. It sets the stage for deeper market penetration and opens doors to multi-format distribution channels across the Middle East. The company has already announced plans to open seven additional stores by March 2026, as part of its broader omnichannel strategy.
About Highlander & Tokyo Talkies
Highlander and Tokyo Talkies are marquee brands in India with over 30 million units sold across 20,000 postcodes across India. The brands introduce over 800 new styles per month, with an aim to bring the latest runway-inspired, street-smart fashion to everyday consumers.
With a backend powered by a unique data driven concept to consumer fashion supply chain that is supported by an eco-system of over 200 vendor partners and 300,000 sq.ft. of logistics centre, the brands are poised to support both national and international growth. This strong business model makes Highlander and Tokyo Talkies among India’s leading fashion disruptors. The brand’s move into the Middle East, in collaboration with Rapheal Lifestyle, signals a shift from being a digital-first giant to a truly global, omnichannel fashion powerhouse.
