In a candid conversation, Sheetal Kapoor, Founder of SHREE sheds light on her journey as a businesswoman and why her brand Shree is becoming a household name in women’s fashion.
What inspired you to initiate the brand SHREE?
SHREE was inspired by my deep-rooted love for traditional Indian craftsmanship and textiles. Growing up surrounded by the rich cultural tapestry of India, I always admired the intricate designs and techniques passed down through generations. I envisioned SHREE as a platform to showcase these timeless art forms to the world, blending tradition with contemporary styles. The desire to preserve our heritage while offering modern interpretations motivated me to start SHREE.
How has your journey been as an entrepreneur?
My journey as an entrepreneur has been incredibly fulfilling. Starting SHREE from scratch required immense dedication, resilience, and a willingness to learn and adapt continuously. Building a brand that resonates with customers while maintaining authenticity has been a rewarding experience. Every day brings new opportunities for growth, innovation, and making a positive impact in the fashion industry and beyond.
SHREE has 140 stores worldwide. What do you attribute this success to?
With a rich legacy rooted in craftsmanship, innovation, and cultural heritage, SHREE has emerged as a beacon of excellence in the global fashion landscape. Our presence spans across India, Singapore, Qatar, KSA, UAE, and beyond, resonating with fashion enthusiasts worldwide. We take pride in our heritage while embracing innovation, continuously evolving to cater to the dynamic needs of our diverse clientele.
What makes SHREE outstanding?
In today’s dynamic landscape, SHREE faces competition from several leading players in the ethnic-wear segment. While acknowledging the presence of formidable competitors, we remain focused on delivering unparalleled quality, innovation, and customer-centricity to differentiate ourselves. The market features a diverse array of players, each with its unique offerings and market positioning, contributing to a vibrant and competitive ecosystem.
Over the past year, SHREE has remained steadfast in our commitment to innovation, customer satisfaction, and market expansion in the UAE. We have focused on enhancing our product offerings, optimizing operational efficiency, and strengthening our brand presence through strategic marketing initiatives and collaborations. Additionally, we have prioritized nurturing relationships with our customers, partners, and stakeholders,
How many total stores of SHREE are there in UAE? What are your future plans?
SHREE envisions an exciting expansion trajectory in the region, marked by strategic growth initiatives. With our recent milestone of achieving a turnover of AED 100 million and a network of over 140 stores globally, we are poised to reinforce our position as a leader in contemporary Indian fashion. Our expansion roadmap includes the opening of 10 new stores in the GCC, complemented by the inauguration of a flagship store in KSA last week. Additionally, we are excited to introduce 5 new stores featuring our Abaya concept, AFIFA, catering to the diverse tastes of our discerning clientele.
As an entrepreneur, pls share your success mantra.
As the founder of SHREE, my success mantra revolves around three core principles: passion, perseverance, and people. Passion drives me to innovate and excel in everything we do at SHREE. Perseverance helps me navigate challenges and setbacks, turning them into opportunities for growth. Lastly, nurturing a talented team and building strong relationships with stakeholders are crucial for sustaining our success.
You are an inspiration for budding women entrepreneurs. Any message for them?
To all the aspiring women entrepreneurs out there, I want to emphasize that your dreams are valid and achievable. Believe in yourself and your abilities. Surround yourself with mentors and a supportive network that believes in your vision. Stay resilient in the face of challenges, and don’t hesitate to take calculated risks.
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