Beyond luxury : celebrating a decade of trailblazing travel in Saudi Arabia

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Marking TEN YEARS OF  of Curated Journeys and Cultural Storytelling.

This month, The Traveling Panther (TTP) celebrates a milestone that is more than a marker of time. Born from two women’s passion for cultural immersion and discovery, TTP has evolved into Saudi Arabia’s leading luxury travel and guest management brand, rooted in journeys that began in Cuba and expanded across Mongolia’s steppes, Botswana’s savannahs, and Scandinavia’s northern lights. Today, TTP is not only a storyteller of place but a shaper of Saudi’s tourism future.

Co-Founded in 2015 by HH Princess Fahda Bandar Al Saud and Manayer Mohammed AlSharekh, TTP quickly grew from a boutique travel company into a full-fledged institutional partner to government, giga-projects, and high-net-worth clientele. With a dual offering of experience design and advisory services, the company curates’ extraordinary journeys for the culturally curious. It offers strategic counsel for entities seeking to enter or evolve within the tourism ecosystem.

“From day one, our goal wasn’t to replicate the luxury travel models of the West, but to root our offering in narrative, place, and people,” says HH Princess Fahda. “TTP is a celebration of cultural fluency and responsible access.”

At the nexus of heritage and high-end hospitality, TTP has managed over 30,000 guests across institutional delegations, luxury FITs, and cultural tourism initiatives. Its work spans destinations like AlUla, Jeddah, Riyadh, the Red Sea, and the highlands of Aseer. The brand is distinguished by its immersive approach, offering curated itineraries infused with Saudi stories, artisanal experiences, and discreet VIP handling.

In recent years, TTP has extended its role beyond trip planning into guest protocol management, destination development, and giga-project integration. It is one of the few homegrown entities embedded within the operational frameworks of Vision 2030’s most ambitious tourism developments.

Co-Founder Manayer M. AlSharekh reflects: “This isn’t just a milestone—it’s a mandate. Saudi Arabia has entered the global stage, and we’re proud to be one of the few brands translating its cultural capital into world-class guest experiences.”

As Saudi Arabia claims its place on the global tourism stage, The Traveling Panther continues to lead, showcasing the Kingdom’s cultural richness while curating exceptional, access-driven experiences worldwide.