BOUNZ, the new rewards programme app launches in the UAE

BOUNZ Rewards, UAE’s newest rewards programme launched for tourists and residents.

  • Offers over 1% back on their spend across coalition
  • Partners within multiple lifestyle sectors
  • Within the BOUNZ app you can book flights and collect Airline Points, Credit Card Points and BOUNZ all from a single interaction!
  • No minimum threshold to reach to start spending with BOUNZ app

City Points Loyalty Card Services LLC have launched a new loyalty currency, and innovative rewards programme called BOUNZ to offer a generous payback to residents and tourists of the United Arab Emirates, for engaging with local brands across different sectors united under one app.

BOUNZ is a free to join loyalty program. Users can download a single app to spend and redeem BOUNZ across many brands and services including Travel, Grocery, Jewellery, Entertainment, Electronics, Fashion, and Insurance with more Partners to be announced. 

BOUNZ Rewards CEO Mark Mortimer Davies comments, “We are delighted to have BOUNZ launched. Consumers are seeking ways they can save money and get more value from their engagement with brands. They want to continue to have meaningful experiences with their families and friends. Within the BOUNZ app you can book flights and collect Airline Miles, Credit Card Points and BOUNZ all from a single interaction! BOUNZ is able to offer both UAE residents and tourists a borderless Loyalty proposition. The Choithrams Group global reach makes them a perfect partner to launch this exciting programme with.”

BOUNZ has a wide range of physical and online partners including Choithrams, Masafi, myList, Gulf News, Joyalukkas, Menakart, 21st Avenue, Dubai Parks & Resorts, Al Jaber Opticals,, Palazzo Versace Dubai, Masafi, NEX, Noor Water with many more to be announced soon!

CEO Mark Mortimer Davies further adds, “There has been an increase in cautious spend behaviour from consumers, post Covid, but the desire to live and enjoy experiences continues. The ability to save money through Loyalty engagement has never been more relevant for consumers.”

The programme is designed to also attract and grow value from visitors and tourists to the UAE by working with international loyalty programmes to convert and exchange their points to BOUNZ packages which their members can spend in the UAE.

Speaking of its collaboration with BOUNZ, Rajiv Warrier, CEO GCC, Choithrams, stresses over the need of creating more value per Dirham spent. Warrier says, “Choithrams is pleased to partner with BOUNZ to create more opportunities to delight our customers. We are positive, this partnership will reward users across multiple sectors be it travel, lifestyle or entertainment, creating more value per Dirham spent. We have been a successful business over the last seven decades due to our customer-centricity. The continuous need to listen  and respond to our customers’ expectations drives us, and we are confident that with BOUNZ we will keep delivering the high standards of shopping experience.”

Partners have different BOUNZ earn rates for example, at Choithrams AED 1 = 1 BOUNZ. Alternatively, at, every new insurance spend offers 2,500 BOUNZ. Members can instantly redeem their BOUNZ and use it as part payment with cash, as there is no threshold to reach to start spending BOUNZ.

The BOUNZ app allows customers to book their flights and earn up to 0.5 BOUNZ for every dirham spent. While you earn BOUNZ on your flight bookings, you can also simultaneously earn miles. So, your purchase through BOUNZ has double rewards. Similarly, you will also be able to earn BOUNZ on your hotel bookings and loyalty points through the hotel you may be an existing member for making BOUNZ the most rewarding and richest loyalty programme.

Additionally, BOUNZ members are rewarded for their first interaction by simply visiting a partner store or website without having to buy anything. Which means you start collecting even before you spend through the app or in store. For example, when you visit Choithrams and check-in through the app you can collect 100 BOUNZ, the same can also be done by visiting the website through the app for various partners. So again, rewards begin before you start spending.

BOUNZ Rewards app is available to download from Apple and Google Play Stores now.

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