The luxury bridal boutique will also be launching a new collection with designer Melwani Couture

Adamaris Boutique, the Ukrainian bridal brand celebrated for its timeless, elegant, and luxurious wedding gowns, is excited to announce the grand opening of its Dubai flagship boutique in the much-loved Jumeira One district on 2 November.

Each Adamaris collection, created by co-founder and international designer Elena Pulcheva – who has partnered with model Karina Josan for the launch in Dubai – is a celebration of traditional luxury and modern femininity. The collaboration between the entrepreneurial duo, who have a strong influence and expertise in the fashion world, as Elena has over 19 years of design experience, will make the Adamaris
Bridal Boutique the go-to destination for brides in Dubai.

Celebrated for unique embellishments, the Adamaris team of custom dressmakers hand stitch every diamond cut crystal and gemstone to each gown to make each design unique to the next, offering brides an unmatched experience in selecting or designing their dream gown for their dream day.

The launch will not only introduce the brand to the Middle East market but also feature the unveiling of a new collection in partnership with renowned Emirati designer Dina Melwani of Melwani Couture, which is celebrated worldwide for its bright and intricately detailed designs.

Founded in 2015 by creative director Dina Melwani, Melwani Couture has secured its name in the world of international fashion to become well known for creating timeless and classic designs. Dina Melwani’s vision was to celebrate the beauty of today’s intelligent, independent, and strong women through her state-of-the-art gowns, showcasing uniqueness in every hand-embroidered stitch.

Elena Pulcheva, Founder of Adamaris Bridal says, “It’s a magical experience planning and arranging your wedding day, and it’s an honour that so many women have chosen to wear Adamaris Bridal on their special day since we opened our first store in Kyiv, Ukraine. We’re incredibly excited to be expanding to launch our flagship store in Dubai and unveil a new collection with Melwani couture.”

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